Following the success of our previous collaboration with Uwell, UK PLUG ME was once again entrusted with a critical task—launching the highly anticipated Uwell Caliburn G Series in the retail sector across the UK. This new campaign underscores the trust Uwell places in our ability to execute large-scale, results-driven marketing initiatives, leveraging our strategic expertise and vast network of retailers to ensure a successful product release.
A Phased, Multi-Stage Campaign To effectively introduce the Caliburn G Series to the market, UK PLUG ME developed a comprehensive, phased strategy designed to maximize brand exposure and build strong, lasting relationships with retail store owners. Our approach for this campaign spans 12 months and is executed in three distinct stages, ensuring sustained growth and market penetration over time.
Phase 1: Shop Visits – Building the Foundation
The first phase of this campaign involves an ambitious 1,200 shop visits over a period of three months. To execute this, UK PLUG ME deployed a team of five experienced representatives who traveled across the UK to personally engage with retail store owners. These visits were not just about introducing the Caliburn G Series but about delivering an immersive product experience.
Our team conducted product demonstrations, left samples for store owners to try, and collected valuable data through surveys to gain insights into consumer preferences and store feedback. We also provided comprehensive information on where to purchase the Caliburn G Series, ensuring retailers were fully equipped to stock and promote the product effectively.
This hands-on, personalized approach is a hallmark of UK PLUG ME’s ability to build strong, mutually beneficial partnerships with retailers, ensuring they feel supported and empowered to drive the success of the brands we represent.
Phase 2: Follow-Up Shop Visits – Reinforcing the Relationship
Building on the initial momentum of Phase 1, the second phase of our campaign involves re-visiting 600 shops over the following months. The goal here is not only to strengthen the relationships we’ve built but also to continue brand stretching by keeping the Caliburn G Series top of mind with retailers and consumers. These follow-up visits allow us to gather additional feedback, ensure the product is performing well in stores, and provide further support to retailers through in-store promotional materials and ongoing education about the product’s unique selling points.
Phase 3: Brand Presence and Retention
The final phase of the campaign involves revisiting 500 more shops to ensure continued brand visibility and deepen relationships with the retail partners. By maintaining a consistent presence in stores, UK PLUG ME ensures the Caliburn G Series not only maintains its momentum but becomes a staple product in the UK vape retail market. Our aim is to build brand loyalty not just among consumers but also with the retailers themselves, who play a pivotal role in promoting and selling the product.
The Strategy Behind the Success
What makes UK PLUG ME stand out in executing campaigns of this magnitude is our strategic focus and dedicated team. For this campaign, we assigned a Brand Manager and an Execution Manager, ensuring every detail was meticulously planned and carried out to perfection. The Brand Manager oversees the overall strategy, aligning it with Uwell’s goals and ensuring that every phase meets its objectives. Meanwhile, the Execution Manager ensures the smooth operation of all logistics, from organizing shop visits to coordinating the survey data collection, to ensure timely and efficient delivery at every stage.
Our team’s expertise in creating high-touch marketing experiences has been key to our ability to handle large campaigns like this. By deploying multiple representatives and implementing a structured plan for ongoing store engagement, we ensure that the Caliburn G Series is not only introduced but also continues to thrive in the competitive retail landscape.
Proven Capacity for Large-Scale Campaigns. The scale of this project—1,200 shop visits in the first three months alone—demonstrates UK PLUG ME’s capacity to manage large, complex campaigns. Our ability to execute campaigns that require direct interaction with thousands of retailers sets us apart in the industry. This, combined with our proven methods of using personalized, data-driven strategies, ensures that our clients, like Uwell, achieve both immediate results and long-term brand growth.
For brands looking to launch new products and establish a strong foothold in retail, UK PLUG ME is a trusted partner with the capacity, expertise, and strategic insight to deliver results at scale.