In 2023 and 2024, SKE became one of the hottest-selling disposable vape brands in the UK, capturing the market with their sleek, stylish devices and mouth-watering flavors, all while offering a competitive price—nearly 15% lower than many rivals. As their popularity soared, SKE faced the dual challenge of
maintaining a consistent supply chain while also securing their brand’s long-term presence in the market. In May 2024, they turned to UK PLUG ME to lead the rapid launch of their latest innovation—the Crystal 4in1 2400 Puff—into retail shops nationwide.
UK PLUG ME crafted a powerful marketing solution designed to hit 600 shops within just one month, demonstrating our ability to execute large-scale campaigns efficiently and effectively. With Nesha Syeda as the Brand Manager and a team of six dedicated representatives, we embarked on a meticulously planned campaign to ensure the Crystal 4in1 2400 Puff reached retailers quickly and made an instant impact.
Strategic Campaign Planning and Execution
Our approach began with comprehensive planning and preparation to ensure flawless execution from day one. The first stage involved staff allocation, where we carefully selected the most experienced representatives suited for this high-profile campaign. With years of experience in retail marketing, our team was prepared to deliver engaging, hands-on experiences for retailers and their customers.
To maximize efficiency, we utilized our extensive database of over 2,300 retail shops, identifying the 600 most suited locations for the initial launch. Our team then meticulously mapped out the routes for each representative, ensuring that every shop visit was optimized for travel time and impact. Travel and hotel planning was also coordinated in advance, guaranteeing smooth logistics throughout the month-long campaign.
A Hands-On Approach: Product Introduction and Demonstrations
Each shop visit was designed to leave a lasting impression. The primary objective was to introduce the Crystal 4in1 2400 Puff, with our representatives delivering live product demonstrations, allowing shop owners to experience the sleek design and impressive features firsthand. Along with demonstrations, we provided samples for retailers to try and share with customers, while also setting up point-of-sale materials (POSM) to enhance in-store visibility.
We didn’t just stop at introducing the product—we also guided retailers on where to purchase the Crystal 4in1 2400 Puff, ensuring they had all the tools needed to stock and promote the product effectively. By taking this comprehensive approach, UK PLUG ME ensured that each retailer felt confident in their ability to drive sales and build customer loyalty around the SKE brand.
Data-Driven Insights and Real-Time Monitoring
What truly sets UK PLUG ME apart is our data-driven approach. Throughout the campaign, our representatives collected feedback and data from each shop visit, helping us refine the strategy in real time and provide SKE with valuable insights into retailer needs and consumer preferences. Additionally, our representatives captured three photos and one video per shop to document the visits, providing tangible evidence of campaign progress and allowing SKE to leverage this media for further promotion on social media.
To enhance transparency and collaboration, UK PLUG ME offers a unique live campaign tracking system. This system enables our partners, like SKE, to monitor the real-time progress of the campaign, ensuring a transparent and efficient working relationship. By giving our partners full visibility, we ensure that they are always informed and able to make data-backed decisions about the campaign’s direction.
Why UK PLUG ME?
This campaign highlights the strategic, results-oriented approach that UK PLUG ME brings to every project. From careful planning and staff allocation to hands-on product demonstrations and real-time reporting, we deliver comprehensive marketing solutions that not only introduce products but also create lasting relationships with retailers. Our team has the experience and capacity to execute large-scale campaigns while maintaining a personal touch that resonates with retailers and drives real results.
For brands looking to launch new products or expand their market presence, UK PLUG ME provides a tailored, end-to-end marketing solution designed to achieve rapid growth and long-term success. If you’re ready to take your brand to the next level, reach out to UK PLUG ME today and let us show you how we can craft a custom marketing campaign to meet your goals.